Blog Archives

How to Write (or Review) Meta Tags for SEO

Meta tags. Just the term makes them sound complicated and highly technical. So, when it comes to writing or reviewing them, you may not know where to start. Fortunately, the basics are easy to learn. Here I’ll cover the two

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Posted in Search Engine Optimization

5 Tips for a Faster Content Approval Process

For many businesses, the main challenge with maintaining a blog or social media account isn’t coming up with ideas. It’s finding the time to write the content or create graphics. That’s where we come in. But we’ve noticed that sometimes

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Posted in Copywriting, Social Media

Are You Making the Most of Your Content?

You’ve created quality content. It’s posted on your blog. Now on to the next one, right? Not so fast! You can get more value out of that investment of your time and energy. For most small businesses, we recommend that

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Posted in Marketing

Are Your Tactics for SEO Writing Up-to-Date?

Repetitive language. Awkward phrasing. Clunky sentences. Writing for SEO gets a bad rap for a reason. Websites that are written only to please the Google gods aren’t just painful to read—they’re entirely unnecessary. With over 25 years of combined experience

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Posted in Search Engine Optimization

What’s the Best Time to Post to Social Media?

We love this infographic from QuickSprout as a resource for scheduling clients’ social media updates. So we thought we’d share! It draws from a number of sources, such as Mashable, Social Media Today, and Kissmetrics, to provide recommendations about the best time post on

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Posted in Social Media

Is Your Business on the Right Social Networks?

At WR Writing, we manage social media strategies for a number of businesses in a wide range of industries. And if there’s one thing we’ve learned from hands-on experience, it’s that social media isn’t a one-size-fits-all solution. It’s great to

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Posted in Social Media

How Long Should My Newsletter Be?

There’s no hard-and-fast rule for email newsletter length, though a good general rule of thumb is no longer than one printed page or roughly 500 words. If you can accomplish your goals with fewer words, that’s often better. The less

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Posted in Newsletters

Effective Infographics on a Budget – A Review of Tom Fanelli’s “Infographics In Action”

Most businesses today know that infographics can be a great way for your company to garner buzz and attention and get the word out to a large number of people with a single piece of content. When done well, they

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Posted in Marketing

Build Your Backlinks to Climb the Search Rank

Search engine optimization is a popularity contest. The more sites that “vote” for you by providing a link to your site, the better. But the number of backlinks isn’t the only thing that’s looked at; the quality of the sites

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Posted in Search Engine Optimization

Your Blog: The Importance of Creating (Good) Ongoing Content

Content is widely considered the top factor in search engine optimization. After all, search engines need to parse through words in order to determine what your site is about. If there aren’t very many words to look at, how will they

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Posted in Search Engine Optimization
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