Are You Making the Most of Your Content?

You’ve created quality content. It’s posted on your blog. Now on to the next one, right? Not so fast! You can get more value out of that investment of your time and energy. For most small businesses, we recommend that

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Are Your Tactics for SEO Writing Up-to-Date?

Repetitive language. Awkward phrasing. Clunky sentences. Writing for SEO gets a bad rap for a reason. Websites that are written only to please the Google gods aren’t just painful to read—they’re entirely unnecessary. With over 25 years of combined experience

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What’s the Best Time to Post to Social Media?

We love this infographic from QuickSprout as a resource for scheduling clients’ social media updates. So we thought we’d share! It draws from a number of sources, such as Mashable, Social Media Today, and Kissmetrics, to provide recommendations about the best time post on

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Is Your Business on the Right Social Networks?

At WR Writing, we manage social media strategies for a number of businesses in a wide range of industries. And if there’s one thing we’ve learned from hands-on experience, it’s that social media isn’t a one-size-fits-all solution. It’s great to

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How Long Should My Newsletter Be?

There’s no hard-and-fast rule for email newsletter length, though a good general rule of thumb is no longer than one printed page or roughly 500 words. If you can accomplish your goals with fewer words, that’s often better. The less

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SEO vs. Effective Copy

SEO has long been a popular strategy in the world of online marketing, so much so that an entire industry has sprung up around it. Business owners bring in SEO marketers or hire SEO freelancers with the goal of sky-rocketing

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5 Ways to Make Sure Your Copywriter Gives You What You Want

on target

You may have caught my previous posts about choosing between taking a DIY approach to your business’s copy or hiring a copywriting pro to produce your written content. If you’ve opted to have a copywriter come on board to help

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Effective Infographics on a Budget – A Review of Tom Fanelli’s “Infographics In Action”

Most businesses today know that infographics can be a great way for your company to garner buzz and attention and get the word out to a large number of people with a single piece of content. When done well, they

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How to Spot a Spam Comment on your Blog or Forum

If you start noticing that you’re getting more comments on your blog posts than usual, you might assume that’s a good thing. Unfortunately, not all comments are created equal, and there’s a good chance that some of those comments are

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How to Get Your E-Newsletter Read: Timing Matters

In an earlier post, we talked about the importance of crafting a great subject line for your e-newsletter, so we figured we should talk about the importance of timing when you’re sending out that newsletter. The truth is, you can

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