At WR Writing, we manage social media strategies for a number of businesses in a wide range of industries. And if there’s one thing we’ve learned from hands-on experience, it’s that social media isn’t a one-size-fits-all solution.
It’s great to have a presence across multiple channels, but businesses should determine which social network (or networks) to focus their efforts on. The first step is determining where your customers are most likely to be active and engaged.
We recommend that our clients have a presence on all the major social networks – Facebook, Twitter, LinkedIn, and Google+. Why? Because our social media tool allows us to update all four at once. That means, it’s no extra cost to you after the initial set-up. But your strategy should be tailored for the social network most likely to convert for your particular industry.
There are also dozens of other lesser known social networks that can help you reach a highly targeted audience that may be more likely to convert into customers than those on mainstream social networks.
Looking for Advice on Social Media Strategies?
If you’re not sure what’s out there for your business, feel free to drop us a line. We’ll be happy to tell you if we know of something that might be a good match.